For a real estate agent who wants to make known his services on the web, an attractive website having an exceptional design is the first step followed by other considerations that may enable this business to get huge traffic on the website and may boost sales respectively.
In real estate findings, around ninety percent of the people use internet to search for the relevant information. Seeing that the web provides opportunities to the real estate agents and representatives, if you are a real estate agent then you can afford to reserve effective existence on the worldwide web. In order to achieve the objectives of an online real estate business, the SEO has become more effective and popular than before.
Below are 6 different ways through which real estate business can be professionally marketed:
1. Local Keyword Phrases Incorporation:
The first thing is make use of the local keyword phrases which may drive the people towards your website. Around 89 percent of the home shoppers start their properties search with a local keyword phrase such as ’Sydney CBD Realtor’
Numerous realtors provide services to many regions; but in the beginning they usually focus and target the local city before they target other areas eventually. Some of the keyword phrases reported by SEO Sydney | SEO Company Sydney team are listed below.
– Sydney real estate listings
– Sydney realtor
– Sydney real estate agent
– Sydney homes for sale
These keywords are visible on different webpages. When local city is being targeted, then the Sydney Real Estate keywords can be organized in the following manner.
– About Sydney Realtor
– Sydney Real Estate Testimonials
2. Add blog post on the website for those Homes on sale:
A real estate agent has the option to represent hundreds of listings on his website. But a professional move is to target those particular properties by writing blog posts which may enable you to drive traffic for the website. Every blog post targeting a particular property’s address make it easy for the buyers to find it through search engines as Google and Bing .
But the content itself is king if it is excellent, unique, attracting and at least 200 words describing different features of the house and some details. Therefore, the address can become the keyword and it can be used in the Title tag, Alt tag and file name in photos in addition to the content for sure.
3. Videos and Photos Incorporation:
A real estate website without photos and videos is not popular nowadays. Most home buyers choose to have a virtual tour through a video which gives them idea about the house and surrounding area. Moreover, if testimonials are presented in a video then they may affect the behavior of the buyers.
4. Mobile version of the Website:
Majority of the home buyers tend to search for listings and properties through the mobile phones. These people tend to search while being at home, at work or while eating in a restaurant for example. The statistics below show the percentage of home shoppers who use mobile phones for searching real estate.
– The foreclosure searches have increased to 180% last years through mobile devices.
– Around 89% of new home shoppers search using a mobile device during the home buying procedure.
So, using a responsive design is a key factor for the mobile configuration.
5. Getting listed in different real estate directories:
Being listed in real estate directories is pertinent as you may get a lot of traffic drawn to your website. The online real estate business can be listed in a lot of directories advertising specially for real estates. One of the most popular directories received page views of 498 million.
6. Social Media Websites:
Social media websites are means that may enable you to build new relationships and to strengthen the current good ones if exist. As a realtor, having a really good presence on social media websites enables you to interact with a lot of online home shoppers.