Getting found on the search results when online shoppers type a phrase or few keywords means for a business website : success. The fact is that online companies may either rise or fall due to their listings on the famous search engine Google. Successful companies have incorporated the process of SEO for their websites for high listings and web traffic which may result in huge rate of sales.
On a daily basis, a huge number of search queries are done on Google. This search engine accounts for 84.14 percent of the market share worldwide and Google first-page search result is a hard goal for millions of business websites around the world. Studies have shown around 90 percent of the people do not reach the second page on Google and that the first ten positions on the first page result in 94 percent of all of the clicks.
Therefore, first page Google ranking means high visibility and heavy web traffic. All such achievements can be achieved by following certain strategies or techniques which if implemented professionally, tremendously raise websites that have good contents. Placing a website on first page of Google within a few months takes hard work to face tough competition from millions others around the world.
To be dominant on the first page on Google is tough but not an impossible job at all. According to different SEO Sydney experts, if you understand the various listing types which get displayed through Google, you can use some of them. Given below are the various steps through which you can achieve a top ranking on Google.
Though purchasing a brand name in terms of paid search is attractive to a lot of business owners, yet additional tactics can be applied for getting the brand known. There are various types of ad extensions which are available through Google as mentioned below.
- Product extensions
- Social extensions
- Dynamic search ad extensions
- App extensions
- Location extensions
- Call extensions
- Offer extensions
- Site-links extensions
Multiple extensions can be combined to acquire the most of the exceptional advertisement space.
Those brands that get verified on Google plus accounts can take use brand terms associated with the type of business involved. Suppose if it is a real estate business, then a brand term by the name of ‘rel=publisher’ can be used. Such criteria works similarly to authorship, but in fact is linked with Google plus pages as compared to the individual accounts. Thus, a larger piece of real estate page is resulted, which includes the follower count and a link having an image of the latest post of the real estate business.
Usage of Images:
On-page SEO of the main images on the website such as the logo is a means to achieve a high search engine listing on Google. It has been noted that an image search drives more traffic than many other channels.
While working on the logo for the brand term, implementation can be done in four steps. That is, including the brand in the image file name, the alt attribute, the URL where the image is found and the title of the image.
Google Plus Local SEO:
According to prominent SEO Company Sydney team, ‘Local’ presents an opportunity to occupy the top listing relative to the brand name on Google if sure that the business listing is verified. If multiple locations exist for the business, then is it a professional way to have Google plus location pages linked with the corresponding local landing page on the website.
Usage of Video Content:
Nowadays, U-Tube is very popular in different aspects for different reasons through search queries that also include brand terms. Having a branded U-Tube Video enables the implementer to spread the brand name. For achieving a higher ranking in Google, the implementer can include a brand name in the U-Tube username, Meta Tags of the video and the name of the video. Additionally, comments and votes may become part of the video. Lastly, if you have a branded U-Tube Channel, you can link it from your website within the footer.
The main aim of becoming a thriving SEO Company Sydney is to achieve high visibility and heavy web traffic on Google. Search result top listing for the client website is a key factor in this regard. As far as brand domain is in process, SEO expert can visit Google Webmaster Tools and then audit the client website for existing website links and many other aspects. The tough part for SEO expert is to work off_page SEO that exist outside the official website. The social web presence is very effective in increasing the frequency of activities on each of the websites. Linking the main website with the social media platform along with the links increases the visibility on Google. A particular business may have active branded accounts and web pages on popular websites such as Facebook, Twitter, LinkedIn and many others.